The Best Part of Any Adventure

Is What You Wear After

Not the summit. Not the powder. The moment you get back to camp, peel off your boots, and pull on something soft. That’s the moment BOURDØNNÉ was made for — and it’s the reason we only make 100% cotton.

Cotton Is What You Actually Want to Live In

There’s a version of outdoor culture that’s all performance specs and technical layers. And then there’s the version most of us actually live — the drive to the trailhead in a broken-in hoodie, the afternoon at the farmers market, the evening around the fire after a day in the mountains. The part that doesn’t require moisture-wicking. The part that just needs to feel good.

That’s the gap BOURDØNNÉ was built to fill. Not gear. Clothes. Real clothes — 100% cotton, heavyweight, rooted in the mountain lifestyle without pretending to be a technical brand. We make the hoodie you reach for when the adventure part is done and the living part begins.

“The outdoor brands are all selling you performance fabric. We’re selling you the thing you actually want to wear all day.”

Why We Only Use 100% Cotton

Cotton doesn’t need a pitch. You already know what it feels like — that soft, worn-in weight that synthetic fabric can never quite replicate. There’s a reason the most-loved piece of clothing you own is probably cotton. It breathes naturally, softens with every wash, and after a few months starts to feel like yours in a way polyester never does.

Most brands moved to synthetic fabrics because they’re cheaper to produce. Not because they feel better. Not because they last longer. Because they’re cheaper. BOURDØNNÉ made the opposite choice — because we wanted to make clothes we’d actually want to live in, and that means 100% cotton, every time.

What cotton does that synthetics don’t

•   Breathes with your body instead of trapping heat and odor

•   Gets softer and better with age — not thinner and pilled

•   Feels like fabric, not like wearing a water bottle

•   No microplastic shedding into your washing water and waterways

•   Works as hard at the trailhead coffee shop as it does at home on the couch

Outdoor-Inspired Doesn’t Mean Outdoor-Gear

We want to be honest about something: BOURDØNNÉ is not technical outdoor gear. We’re not selling you a waterproof shell or a 4-season sleeping bag liner. We’re making clothes for people whose lives are shaped by the outdoors — who weekend in the mountains, who move to mountain towns on purpose, who want their wardrobe to reflect how they actually live.

That’s a different thing from outdoor gear. And it’s been almost entirely ignored by the clothing industry. The options right now are: performance gear in synthetic plastic, fast fashion with a mountain graphic slapped on it, or overpriced streetwear with no soul. We’re none of those.

BOURDØNNÉ is the cotton hoodie for the person who drove four hours to go hiking and then wore the same sweatshirt for the entire rest of the weekend. That person exists. That person is most of us.

THE BOURDØNNÉ WARDROBE   Heavyweight hoodies. Relaxed joggers. Classic tees. Earthy tones — cream, olive, carbon gray, faded black. All 100% cotton. All made to be worn outside, inside, at the market, at the fire, everywhere in between. Born in the shadow of the Grand Tetons in Jackson Hole, Wyoming.

The Mountain Town Wardrobe, Finally Figured Out

If you’ve spent any time in Jackson, Bozeman, Park City, Bend, or Flagstaff — you know the look. Broken-in, earthy, relaxed. Not trying too hard. People who dress for the life they’re living, not for a fashion moment. A worn-out hoodie that’s seen a hundred mornings and has the softness to prove it.

That’s the aesthetic BOURDØNNÉ is built on. Clothes that look like they belong in a mountain town because they were made in one. No neon. No performance branding. No synthetic shine. Just heavyweight cotton in tones that look right against sage and pine and granite.

This is what it looks like when your wardrobe finally matches your life.

What Your Recycled Plastic Hoodie Is Actually Doing to Your Body

Recycled polyester sounds responsible. It’s still plastic. And a growing body of peer-reviewed research suggests the plastic fibers in your favorite hoodie are ending up somewhere you probably didn’t expect — inside you.

Outdoor brands have spent years marketing recycled plastic bottles as a sustainability win. Turn old plastic into new fleece. It sounds clean. The problem is that the plastic doesn’t stop being plastic just because it’s been respun into fabric. Every wear, every wash, it keeps doing what plastic does: breaking down into smaller and smaller pieces, shedding into the air, water, and — increasingly — into human bodies.

This isn’t fringe science. It’s showing up in some of the most rigorous research journals in the world. Here’s what’s actually been found.

The numbers

6 million+

Microfibers released per wash from a single polyester garment

Source: Zhang et al. (2025), NIH/PMC

13%

Of all global plastic pollution now comes from synthetic textiles

Source: Pew Charitable Trusts, May 2026

100%

Of human tissue samples tested have contained microplastics — lungs, blood, liver, brain

Source: Multiple peer-reviewed studies, 2022–2025

They’re In Your Lungs. Your Blood. Your Brain.

Synthetic textile fibers go airborne during wear and washing. You breathe them. Research published in peer-reviewed journals has found microplastic particles in human lung tissue, in the bloodstream, and — most recently — in the brain. A 2024 study found measurably higher concentrations of microplastics in brain samples collected in 2024 compared to 2016, suggesting that exposure is not staying flat. It’s increasing.

The same study found even higher accumulation of microplastics in brain tissue of individuals with a documented dementia diagnosis. Researchers are careful to note that this doesn’t prove cause and effect — but it does mean scientists are now actively studying the relationship between plastic particle accumulation in the brain and cognitive decline. That research didn’t exist a decade ago because the particles weren’t accumulating at these levels yet.

“Microplastics have been found almost everywhere on Earth — including in people’s bodies — and have been linked to digestive, reproductive, and cognitive health concerns. — Pew Charitable Trusts, May 2026”

Your Skin Is Absorbing It Too

The skin contact problem is less talked about but equally concerning. When you wear synthetic fabric, microfibers accumulate on the skin. Heat, sweat, and friction — exactly the conditions of wearing a hoodie on a warm day or during physical activity — accelerate this contact. Research has shown that nanoplastics (the smallest plastic particles, under 100nm) can penetrate the skin barrier entirely, particularly around hair follicles and sweat glands.

It gets worse. Synthetic fabrics are manufactured with chemical additives — flame retardants, dyes, plasticizers — that don’t stay locked in the fiber. They leach out of the microplastics, into the skin, and into the bloodstream. Once inside the body, several of these chemicals are classified as endocrine disruptors: compounds that interfere with hormonal signaling. Research has linked them to reproductive disruption, thyroid interference, and chronic inflammation.

What the research has found in human bodies so far

•   Microplastic particles in lung tissue and airway lining

•   Synthetic microfibers in human blood samples

•   Plastic particles in the human placenta — potentially interfering with nutrient transfer to a developing fetus

•   Increasing concentrations in liver and brain tissue over time

•   Chemical additives from synthetic fabrics detected as endocrine disruptors in the bloodstream

Recycled Plastic Bottles Are Still Plastic Bottles

The outdoor industry’s “recycled polyester” narrative deserves direct examination. Yes, turning plastic bottles into fleece diverts waste from landfills. That part is real. But the resulting fabric is still 100% synthetic polyester. It still sheds microfibers. It still puts those fibers into the wash water, the air, and over time, into your body. The recycling step doesn’t change the fundamental chemistry of what you’re wearing against your skin for twelve hours a day.

We’re not saying recycled polyester is worthless. We’re saying it’s not a health solution — it’s an environmental rebrand of the same material. And if you’re buying outdoor lifestyle clothing with any thought to what it’s doing to your body, that distinction matters.

THE COTTON DIFFERENCE   Cotton is a natural plant fiber. It biodegrades. It doesn’t shed synthetic microparticles when washed. It doesn’t carry petroleum-based chemical additives. Every piece BOURDØNNÉ makes is 100% cotton — no blends, no synthetic fill, no recycled plastic dressed up as sustainability.

We’re not scientists, and we’re not here to diagnose anything. But we read the same research you do. And we think that when peer-reviewed studies are finding plastic in human brains, it’s reasonable to ask: does my hoodie need to be made of this?

Ours isn’t.

Stop Wearing Plastic. Seriously.

We say this a lot, but it’s worth explaining once: most hoodies — including expensive ones from outdoor brands — are made from polyester. Polyester is plastic. It’s a petroleum-derived synthetic fiber. Both the environmental case and the personal health case point the same direction: natural fibers are better.

That’s the only standard we build to.

“The mountain’s been there longer than synthetic fabric. Dress accordingly.”

Clothes for People Who Actually Go Outside

We put that line on everything because it’s the truest thing we can say about who BOURDØNNÉ is for. Not for people who follow outdoor trends from an apartment in a city. Not for people who need to signal their adventurousness. For people who just go outside — regularly, quietly, because that’s how they live — and want comfortable, real clothes that fit that life.

If that’s you, this is your brand. Come find us at the farmers market, pull something up online, or just DM us on Instagram.